Business

Marketing and the Consumer Experience

Explore marketing strategy, the 4Ps, consumer behavior, market research, and digital marketing.

4Ps Consumer insight Research

Marketing Fundamentals

What Is Marketing? Covers the definition of marketing, core concepts (needs, wants, demands), the five-step marketing process, the 4Ps marketing mix, customer value and satisfaction, CRM, and the changing marketing landscape. What Is Consumer Behaviour? Understand the factors that influence consumer buying behavior and the five stages of the buyer decision process.